"Neuromarketer specialized in applied neuroscience for businesses, university professor, and international speaker at communication events. Together with my team, I provide neuromarketing consultations to analyze your communication from a neuroscientific perspective and collaboratively develop impactful strategies. I organize workshops and training sessions in neuromarketing for marketing departments and participate in international conferences and events related to neuromarketing."

The motor sector is the king of experiential events. A very prominent and attractive segment within the MICE industry but with very specific criteria. We analyze the stage of transformation and innovation that the sector is experiencing and how it is reflected in its events.

Sustainability is undoubtedly an increasingly present demand in the corporate events sector. We will explore the concept of legacy, to understand the keys and applications of this positive impact that an event or meeting has on the destination in the long term.