WHAT IS IBIZA MICE SUMMIT?
Ibiza MICE Summit® was born as a forum for knowledge, inspiration and collaboration for companies and professionals in the MICE sector. It arises as a commitment to be a benchmark in this industry and consolidate year after year as an essential appointment within the MICE panorama.
Ibiza MICE Summit® is intended for professionals in the meetings & events sector, who will analyze the present and future of events and meeting tourism as the engine of economic recovery.
Without a doubt, 2020 has been a severe setback for the MICE sector, marking a turning point and opening an unknown scenario and changing the rules of the game within this segment. Until then, corporate meetings and events were in exponential growth, brutally slowing down in 2020 with the arrival of the Covid-19 pandemic. This health and economic crisis has particularly affected the business travel sector, which was the first segment to be affected by mobility restrictions, and which is one of the last to recover.
In this VUCA environment, the meetings industry has demonstrated its resilience, reinventing itself and being able to adapt to the different situations it is going through. This has been demonstrated with a strong will and commitment to resuming activity through hybrid events and moving towards face-to-face formats, always guaranteeing all health security measures and protocols to create safe events.
This first edition of Ibiza MICE Summit® proposes to focus on the most relevant under the slogan What’s next? Ibiza MICE Summit® opens a showcase to give visibility to the transformation of the sector and its added value, claiming the impact and economic repercussion that our sector has had, and the importance of events as dynamizers.
The event will feature different panels taught by leaders and prominent professionals on the international scene, with which we will analyze the present and short-term future of the sector, creating a roadmap and highlighting the main challenges and key aspects of the that we face.
