Director of Tourism, Conventions & Major Events, Tracy Halliwell joined London & Partners the capital’s global marketing organisation 15 years ago. At London & Partners, Tracy heads up an event solutions team and a proactive global sales team focused on attracting discretionary business, cultural & sporting events to the capital. At the same time Tracy works with city stakeholders and member organisations to develop and build London’s Leisure , business and major events tourism offering. Prior to joining London & Partners Tracy had over 20 years’ experience in senior sales and marketing positions in the hospitality industry including Vice-President of Sales EMEA for Millennium and Copthorne Hotels, Global Sales Director for Thistle Hotels (then the largest hotel operator in London), Senior Vice-President Sales & Marketing North America for Le Meridien Hotels and Resorts, as well as numerous property-based Director of Sales & Marketing roles within London and the UK. In 2013 Tracy was awarded the Eventia Outstanding Achievement honour ; in 2017 she was named as one of the Top 25 Women in the Meetings Industry by Meetings & Incentive Travel USA; Named as one of the Top 100 Influential Event Professionals in 2019 by Eventex Global Awards, and she was awarded an MBE for services to business tourism in the Queen’s New Years Honours list 2014.